The International Coffee Exhibition (SIC) wound down last Tuesday, Oct 27th. All the tendencies and excellence of the sector, at a global level, were there to be discovered at this important exhibition dedicated to the world of coffee. SIC was held on the occasion of the 39th edition of HostMilano, the biannual international Hospitality Exhibition, from 23rd-27th October, 2015, at Fiera Milano.
The exhibition was a resounding success (high number of visitors, with many from Russia, and Asian countries), offering visitors and operators the chance to get to know and appreciate all that is new in the world of coffee and, above all, to compare the experience of the largest Italian and international companies exhibiting in the various pavilions. The occasion was greatly enhanced by the contemporary (nearby) presence of Expo, the global exhibition, which was in its closing days.
Naturally, Caffè Barbera, could not be missing at this important event, living it, as they did, as a main player. They came away with an award well worth framing: the coffee roasters from Messina, 145 years old, were awarded as the oldest family coffee roasters in Italy, by FIPE (Italian Retail Business Federation). It is a prestigious award for a tradition which has been handed down from generation to generation, and which has now reached the sixth, all the while keeping alive their true passion for work, and attention to quality coffee.
Over the course of the fair, numerous visitors were welcomed at the Caffè Barbera stand where the company presented its product range and many novelties, such as the new “B1870” line, which was launched to the public on the occasion of SIC.
In addition, there was also the presentation of their new coffee in cans: Pregiata, 2kg, and Bio coffee beans for bars, and coffee cans with Moka Arabica, Moka Dek, and Moka Bio, 250g, with matching coffee cups in black, blue and green, respectively. Particular attention was focused on the new Bio coffee blend, which follows and respects the most rigorous standards in organic production, from growing, to production through to working the coffee.
The real show-piece on the Caffè Barbera stand was certainly the display of raw CSC certified coffee beans, coming from various countries of origin. The display captured the interest and curiosity of both visitors and competitors, as well as the many media reps at the fair.
Overall, then, an extremely positive experience for the ancient Messina company which, after Sigep in Rimini, once again has had a great chance to meet all their coffee fans, and put themselves up against other operators in this sector, exchanging various experiences and contacts, vital for forward thinkers who focus on quality and satisfying the market.